NEW DELHI: The Ministry of Tourism, Government of India, will soon launch a social media campaign on \u2018Cool Summer of India’ to change the common perception that India is not a suitable tourist destination during the hot summers, sources said.<\/p>\n\n\n\n
The campaign will go live on May 6, and the social media handles of \u2018Incredible India\u2019 have already shared a teaser. The aim is primarily to attract foreign tourists by challenging the perception that India is too hot for summer travel as the Indian subcontinent has different seasons, a source said on Friday.<\/p>\n\n\n\n
Even as the mercury rises in many parts of the country in summer, there are \u201ccool spots that we want to highlight and attract tourists to these scenic locations,\u201d according to sources. The idea is also to highlight lesser-known tourist places and decongest spots that people otherwise rush to during regular tourist seasons, it added.<\/p>\n\n\n\n
The campaign will also be showcased at the ‘Arabian Travel Mart’ (ATM), to be held in Dubai from May 6, they said. <\/p>\n\n\n\n
As part of the campaign, a two-phase list of sites has been created, which will be revealed once the campaign goes live. In phase one, a list of around 50 summer resorts has been chosen, most of which are in northern India, they said.<\/p>\n\n\n\n
These locations include Gulamarg, Patnitop, Grez, and Manasbal in Jammu and Kashmir; Pithorgarh, Auli, and Chopta in Uttarakhand; Kinnaur and Tirthan in Himachal Pradesh; Wayanad and Vagamon in Kerala; Aizawl, Thenzawl in Mizoram; Lachung and Yumthang in Sikkim; Haflong in Assam; and Kurseong in West Bengal.<\/p>\n\n\n\n Sources said the cooler climate and favorable AQI (air quality index) at these locations make them a good destination even in the summer. The list has been prepared based on data shared by states, Union Territories, and various tourism boards. Temperature was a factor in selecting these locations, they said. <\/p>\n\n\n\n \u201cThink India is too hot for summer fun? Stay tuned for a refreshing revelation!\u201d read an X post by \u2018Incredible India\u2019.<\/p>\n\n\n\n![\"\"](\"https:\/\/news.websitemodel.co.in\/wp-content\/uploads\/2024\/05\/Vagamon.jpg\")