South African Tourism is set to host an annual ‘Africa’s Travel INDABA’, a three-day trade show from May 13 in the picturesque province of KwaZulu-Natal, South Africa.
The event will host over 40 esteemed Indian trade partners. In a significant, strategic shift in South African tourism’s play in the Indian market, nearly 95 per cent of the contingent will consist of buyers from Tier-II and III cities. This move aims to spotlight the immense potential and opportunities these new source regions of India present. The event will set the stage for knowledge sharing and thought-leadership exchange.
Attendees will be able to engage with over 950 exhibitors, including opinion leaders, tourism board decision-makers, and representatives from African countries like Zimbabwe, Zambia, Lesotho, and Swaziland.
Highlighting new regions and potential
The highlight of this year’s event will be the showcase of new and untapped regions within South Africa, including KwaZulu-Natal, Mpumalanga, and the Free State. These regions offer unique experiences, ranging from stunning coastlines and safari parks to historical landmarks and cultural attractions.
Fostering deeper connections with India
“India stands as a strategic market for South African tourism, envisioning even greater possibilities,” Neliswa Nkani, Hub Head, Middle East, India, and Southeast Asia for South African tourism, said.
“Africa’s Travel Indaba isn’t just about showcasing South Africa; it’s about forging deeper connections, and we see a massive opportunity in India’s Tier 2 and Tier 3 cities. These territories hold ample promise—a new generation of eager travellers seeking unique experiences,” she said.
She further said: “In collaboration with Indian travel agents in these emerging markets, we aim to explore South Africa’s lesser-known regions and create worthwhile experiences for our Indian trade partners to promote.”
“This strategic alliance builds upon the momentum generated by a remarkable 43 per cent surge in inbound travellers from India in 2023, solidifying South Africa’s stature as one of the top three focus markets for the nation. With this targeted approach, we anticipate even more substantial growth in the years to come,” she said.
The delegation reflects South Africa’s recognition of India’s growing interest in outbound tourism and its potential as a key source market. Including buyers from cities such as Chandigarh, Lucknow, Jaipur, and Surat underscores South Africa’s focus on expanding its reach beyond traditional metropolitan hubs.
South African Tourism is committed to celebrating the country’s off-beat destinations through the eyes of Indian travellers to inspire more Indians to visit South Africa.
India emerges as a prime driver for South African tourism’s growth, especially given that Indian travellers are the largest international adventure consumers in South Africa.
Host venue Durban
Africa’s Travel INDABA 2024 will be held in the scenic province of KwaZulu–Natal, renowned for its welcoming hospitality, lively culture, and awe-inspiring landscapes. The city of Durban, with its rich history and diverse offerings, will serve as the host venue, providing delegates with a glimpse into the heart and soul of the Rainbow Nation.
Africa’s Travel Indaba is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd.
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